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Overview
HGTC鈥檚 marketing strategy centers on boosting enrollment and brand awareness through targeted campaigns for both young adults and adult learners, using digital and traditional media.
Marketing Goals
Goal #1
Raise HGTC's brand awareness through traditional media placement, targeted digital marketing campaigns, and social media engagement positioning HGTC as a beacon of opportunity and transformation.
Goal #2
Increase HGTC enrollment overall by 3% through enhanced digital marketing efforts.
Goal #3
Build strong connections with HGTC prospective students and alumni, and local businesses through inspiring and supportive messaging
Major Functions
Analytics & Performance
Measuring performance and optimizing strategies.
Brand Management
Building and maintaining a strong, consistent brand identity.
Creative Services
Creating print, video, photo, and digital assets for campaigns, programs, and events.
Digital Marketing
Leveraging online channels like social media, search engines, website and email.
Marketing Campaigns
Creating campaigns to raise awareness and drive engagement.
Market Research
Understanding customer needs, preferences, and market trends.
Meet The Team