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Brand Guidelines
The Brand team safeguards HGTC鈥檚 visual and verbal identity. We provide guidance on logo usage, color palettes, typography, and messaging to ensure consistency across all communications. Whether you're launching a campaign or creating internal materials, we help you stay aligned with HGTC鈥檚 brand standards.
Logos & Wordmarks
Logos cannot be redrawn, re-proportioned or modified in any way. Use of a font or art similar to official logos in order to circumvent the requirements is not allowed. Graphic elements that appear to connect or combine the logo with other logos or graphics are not allowed.
The following logos are authorized to be used
The primary logo is the choice for use on the majority of college communications. There are several variations to meet differing design needs, and together they comprise the College鈥檚 logo system.
Reverse Color Logos
All administrative offices, departments, and institutes of HGTC are expected to follow the identity guidelines and utilize the secondary logo configuration illustrated below. Creating unique, individual logos is not in compliance with identity guidelines.
Primary Colors
HGTC Primary Blue
PMS: 2188
CMYK: 80, 42, 0, 55
RGB: 0, 66, 106
HEX: #00426A
HGTC Primary Green
PMS: 7739
CMYK: 69, 15, 77, 0
RGB: 94, 163, 105
HEX: #5EA369
Secondary Colors
PMS: 5285U
CMYK: 44, 36, 22, 0
RGB: 152, 153, 171
HEX: #9899AB
PMS: Warm Gray 1
CMYK: 9, 10, 14, 0
RGB: 230, 222, 212
HEX: #E6DED4
PMS: 578
CMYK: 32, 7, 52, 0
RGB: 178, 202, 146
HEX: #B2CA92
PMS: 6197
CMYK: 10, 2, 18, 0
RGB: 229, 235, 213
HEX: #E5EBD5
Secondary Cool Colors
PMS: 324
CMYK: 40, 0, 18, 0
RGB: 149, 213, 213
HEX: #95D5D5
PMS: 312
CMYK: 75, 11, 14, 0
RGB: 0, 171, 205
HEX: #00ABCD
PMS: 646U
CMYK: 67, 38, 13, 0
RGB: 94, 138, 180
HEX: #5E8AB4
Secondary Warm Colors
PMS: 7621U
CMYK: 29, 79, 71, 0
RGB: 189, 89, 83
HEX: #BA5953
PMS: 2017
CMYK: 1, 36, 60, 0
RGB: 247, 175, 115
HEX: #F7AF73
PMS: 129
CMYK: 2, 8, 65, 0
RGB: 252, 226, 119
HEX: #FCE277
Fonts
HGTC uses two font families as part of our brand identity, Gotham and Poppins. Arial should be used when the primary fonts are not available.